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LELE FOOD



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ABOUT US


 

 

Lele Food is a social business that focuses on the empowerment of women in the Cimenyan Village. The purpose of this activity is to improve the welfare of the poor and improve the nutritional content via catfish. Mothers in the village of Cimenyan were given capital and skills to process catfish be shredded, pecel, catfish nuggets and crackers.

Catfish is a high nutritional value and affordable. The nutritional content of 1 kg catfish is equivalent to 0.4 kg of beef. Lele Food hopes the villagers still can fufill their nutritional intake by eating catfish.

VISION & MISSION


Vision:
Increase the economy of Cimenyan Villagers

 


Mission:
Empower Cimenyan Villagers through processing catfish and help them marketing the products

HISTORY


Lele Food is a community of young people founded by Parahyangan Catholic University (UNPAR) students, on October 28, 2012. By Gloria Marcella Morgen Wiria as its founder.

On October 27, 2013, Lele Food was launching its first product named ALECI. This product was in the form of shredded catfish with two flavors: original and spicy.

Currently Lele Food is run by Gloria (CEO), Herlina (Direc. Product Development), Elizabeth (Direc. Finance) and Frebriansyah Hermawan (Direc. Marketing).

OUR PRODUCTS


AWARDS


  • Finalist of Wirausaha Sosial Mandiri by Bank Mandiri 2014

  • National Essay Competition Social Entrepreneurship Project AISEC UI 2013
  • Danone Young Social Entrepreneur 2013

MANAGEMENT TEAM


  • CEO

    Gloria Marcella Morgen Wiria

  • Director Finance

    Elizabeth Tjahjadi

  • Director Marketing

    Frebriansyah Hermawan

  • Director Product Development

    Herlina Alam

MEDIA PARTNER